Toddler Toy Sets

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Collection of toys I designed during my time as a product designer at Kiwico.

Top Row: (L) Pull-back wobble car (M) Seesaw ball drop (R) Hide-n-seek toy
Middle Row (L) Bead maze (M) Rolling sensory rattle (R) Mooing cow
Bottom Row (L) Shape stacker (M) Shape puzzle (R) Tissue box toy

Role: Worked in a team of two designers to create a line of development focused baby toys. I was responsible for brainstorming the concepts for 20+ toys and managed the product development from playtesting to mass production for majority of the products.

Duration: April 2018-June 2019 ( ~1 year)


Panda Crate Toy Sets

Each toy is part of a larger set of toys designed to stimulate and support specific child development milestones.

Developmental Skills: Fine Motor Skills, Cause & Effect, Repetitive Play


Developmental Skills: Building Number Sense, Shape & Size Recognition, Volume


Developmental Skills: Baby Sign Language, Language Development, Communication


Developmental Skills: Fine Motor Skills, Cause & Effect, Repetitive Play


Process

Research & Inspiration


Brainstorming & concepts


Prototyping

Playtesting

Each product was tested at a daycare for engagement and age appropriateness.

After playtesting and refining the concept, I worked closely with the sourcing team to select the best materials and fabrication methods, and ensured safety standards were met. Once finalized, I worked with the graphic designers and editorial team to translate the toy’s focus into educational content and activity cards.


Final Product