Osmo Plushies

Osmo is an education company that combines hands-on play with digital experiences.

The goal for this project was to diversify the product offerings of Osmo while building off of our existing brand content.  I was responsible for developing a 10+ plushie product line and creating a streamlined pipeline for producing future plushies.

Here are some examples of the digital characters (top row) transformed into plushies (bottom row):


The characters for the plushie product line came from a variety of sub brands with different styles. I had to balance between keeping the accuracy of the original characters and creating a cohesive product line.

After researching and sampling plushies on the market, I pinpointed that the 3 biggest drivers of quality that we should focus on were: fabric texture, plush weight, and sewing construction.

From there I decided that several design factors that could be consistently applied to all plushies in the product line. Once the design rules were in place, I created a specification template that could be used to submitted to the vendors for quotes & feedback.

Since the characters were designed as 2D game assets, a lot of the characters did not translate into a 3d form. In order to accurately recreate our characters as a plush, I researched similar plushies to analyze their construction and sewing. Through several rounds of sampling and feedback, we were able to finalize the final construction and materials for the plush.

After the first set of plush designs were finalized, I developed a specification process & timeline template to help us translate future characters into production-ready plushie designs. Collaborating with the design team, I also created a launch proposal deck for the new plushie product line. The proposal highlighted how the new program would allow us to diversify our product offering, enhance customer engagement, and optimize our product margins.